SCRIPT: Great — please lead the way. Show me what you fell in love with. That's exactly what buyers need to hear.

SCRIPT: I'll be taking notes the whole way through.

SCRIPT: Every strong sale starts with understanding why this home was chosen. The buyer who pays a premium almost always falls in love for the same reason you did.

SCRIPT: What made you fall in love with this house when you bought it?

ACTION: If they give a short or purely practical answer (“we needed the space,” “good location”), don't push for emotion. Meet them where they are and pivot to something concrete.

SCRIPT: Makes sense — practical reasons are exactly what other practical buyers care about. When you show friends around, what's the first thing you find yourself pointing out?

SCRIPT: The light in here is beautiful. What time of day do you love it most?

ACTION: Pause and listen.

SCRIPT: Perfect — we'll book the photographer for that exact window.

SCRIPT: This room has real warmth. What makes it feel that way?

SCRIPT: That's what we'll lead the photos with. Buyers decide with their gut before they read a word.

SCRIPT: What feeling do you want a buyer to have when they picture themselves at this table?

SCRIPT: That's the blueprint for the shot. We're not selling square footage — we're selling the moments they'll have here.

SCRIPT: What do your guests always comment on when they're in here?

SCRIPT: Perfect — that's the line buyers repeat to each other on the drive home. So that's exactly what we build the whole listing around.

TIP: While you're in the kitchen, mention that exact dates and warranties on the appliances can help justify top dollar — offer a short checklist for whenever their paperwork is handy.

SCRIPT: At the end of the day, buyers aren't just buying a kitchen — they're buying that warm, welcoming feeling of being the host everyone wants to visit. We'll make sure that energy shines in the photos and social content.

SCRIPT: This closet has good depth. What helps it photograph even bigger — anything you've added I should keep in the shot?

SCRIPT: Got it — I'll keep those in frame and clear out the rest. Closet shots sell the suite.

SCRIPT: What updates have you done in the ensuite that we should highlight?

SCRIPT: I'll feature it in the photo set and call those updates out by name. Buyers at this level read for detail.

SCRIPT: How has your family used these rooms — office, guest room, nursery, gym?

SCRIPT: Great. I'll stage at least one to match the most likely buyer.

SCRIPT: As we head down, we're making a nice shift. Upstairs is where you fall in love with the feel of the home. The basement is where we show it has strong bones and has been genuinely well cared for.

SCRIPT: You can really tell this home has been loved — that care comes through in every room, including down here.

SCRIPT: The key systems — furnace, AC, water tank — buyers feel much more confident (and pay more) when they know these have been well maintained. Dates, warranties, and what's owned versus rented all go on the form when you have a moment.

SCRIPT: It's the kind of solid foundation that lets buyers imagine building their own family memories here for years to come.

SCRIPT: What comes up out here through the seasons — spring blooms, fall colour, anything that flowers later?

SCRIPT: That's a real asset. Most yards photograph well in one season and look bare the other three; yours has something year-round.

SCRIPT: What's your favourite way to enjoy this space — morning coffee, summer evenings, weekends?

SCRIPT: Love that. That's exactly what we're selling — not just a yard, but a way of living.

SCRIPT: What's a hidden gem or favourite routine here that an outsider wouldn't know?

SCRIPT: That's a real selling point — most listings here can't say that. It goes in the description, and it's the first thing I'll mention at the open house.

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