1
Greeting & Get Name
问候 · 确认姓名
~15 sec
Opening
开场白
"Hi, this is Peter Luo with Re/Max — how can I help you today?"
"Hi, this is Peter Luo with Re/Max — how can I help you today?"
→ Let them explain, then…
→ 让对方先说,然后……
Get Their Name
了解姓名
"Thank you for calling! You've called the right person. Who do I have the pleasure of speaking with? … Great to meet you, [Name]."
"感谢您的来电!您找对人了。请问怎么称呼您?……[姓名],很高兴认识您。"
2
Set the Agenda
设定议程
~20 sec
Value Pitch
价值主张
"[Name], I help sellers get top dollar without the stress — my clients typically net 3–8% more than the neighbourhood average. Let me ask a few quick questions so I can give you real insight. Should only take a couple of minutes. Fair?"
"[姓名],我的专长是帮卖家省心卖出高价——我的客户通常比周边平均成交价多卖 3–8%。我想问几个简单问题给您一些实际建议,大概两三分钟,可以吗?"
→ Wait for "yes" then proceed
→ 等对方说可以,再继续
3
Gather Key Info
收集关键信息
~2 min
Property Details
房产信息
"What's the address? … And how many bedrooms and baths?"
"房子地址是?……几室几卫?"
Motivation
卖房动机
"What's prompting the move?"
"是什么原因让您考虑卖房?"
✅ Positive
✅ 积极原因
"That's exciting — congratulations!"
"太棒了——恭喜您!"
⚠️ Difficult
⚠️ 困难原因
"I've helped many through similar situations."
"这类情况我帮过很多客户。"
Timeline & Destination
时间与去向
"When would you ideally like to be settled? … Staying local or heading somewhere new?"
"您理想的搬入时间是?……之后留在本地还是搬去别处?"
Price Expectation
价格预期
"Have you thought about what you'd like to get for it?"
"您心里对价格有没有大概的预期?"
4
Build Curiosity & Book Appt
制造好奇心 · 预约面谈
Two-Choice Close
Curiosity Hook
好奇心钩子
"[Name], based on what you've told me, homes like yours are in strong demand — a couple of things you mentioned could really add to the value."
"[姓名],根据您分享的情况,您这类房子现在市场需求很强——您提到的几个特点确实能大幅提升价值。"
The Hook
钩子话术
"I can't give an exact number until I see the property. But most sellers walk away saying: 'I had no idea we could get that much.'"
"不亲自看房我没法给您确切数字。但大多数卖家最后都说:'没想到能卖这么多!'"
Two-Choice Close
二选一收尾
"Best next step: I come by for 45 min — no obligation. Later this week or early next week?" → "Thursday at 5:30, or Friday at 11:00?"
"最好是我上门45分钟,完全免费。这周晚些还是下周初?" → "周四5:30,还是周五11:00?"
Decision-Maker Check
决策人确认
"Who else should be there so we can make decisions together and only do this once?"
"还有谁需要一起参与决定?最好大家到齐,一次搞定。"
5
Confident Close
自信收尾
~15 sec
Wrap Up
结束语
"I'll send you a quick confirmation with my contact info. [Name], I'm looking forward to showing you what's possible — I think you're going to be pleasantly surprised." … "Any questions? Perfect. Talk to you [day] — have a great day!"
"我马上发短信确认,附上我的联系方式。[姓名],我很期待让您看看有哪些可能——相信您会有惊喜的。" … "还有什么问题吗?好的,[日期]见——祝您愉快!"
📋 Call Summary
📋 通话摘要