1
Warm Opening & Introduction
开场 · 自我介绍
Smile, relax, not salesy
微笑、放松，无销售感
〔 Smile, make eye contact — be relaxed, not salesy 〕
〔 保持微笑、眼神接触——自然亲切，不要有销售感 〕
Compliment
开场赞美
"Good morning! I couldn't help but notice — your front lawn looks absolutely wonderful. You've clearly put a lot of care into it."
"早上好！我一走过来就注意到——您家的草坪真的非常漂亮，一看就知道您花了很多心思。"
Introduce Yourself
自我介绍
"My name is Peter Luo, and I'm a real estate agent with RE/MAX Realtron — I work a lot in this neighbourhood."
"我叫 Peter Luo，是 RE/MAX Realtron 的地产经纪，经常在这一带工作。"
2
The Specific Ask
具体提问
Referral request
寻求推荐
The Ask
寻求帮助
"I'm actually hoping you can help me — I have a buyer who is specifically looking for a home on this street. They love the neighbourhood and want to stay in this area."
"我是来寻求您帮助的——我有一个买家，专门想在这条街上买房，他们非常喜欢这个区域，一心想在这里定居。"
▶ DISCOVERY
▶ 发现问题
"In the time you've lived here — has anyone mentioned they might be thinking about moving?"
"您在这里住了一段时间了——有没有听说哪家邻居有搬家的打算？"
〔 Pause and wait — give them time to think. Don't fill the silence. 〕
〔 停顿，等对方思考——不要急着说话，让沉默发挥作用 〕
Thank & Card
致谢 · 递名片
"Thank you so much for thinking about it — I really appreciate it."
"非常感谢您帮忙想想，真的很感激。"
Leave Card
递名片
"Here's my card. If you do hear of anyone thinking about selling — even just considering it — I'd love to know. Would that be okay?"
"这是我的名片。如果您听到哪位邻居有卖房的想法——哪怕只是在考虑——请一定告诉我。可以吗？"
3
Natural Transition to Discovery
自然过渡 · 了解需求
Only if they seem open
仅在对方有兴趣时
〔 Only if they seem open and relaxed — skip if they look busy 〕
〔 仅在对方看起来有兴趣、不忙碌时才进入——不要强行推进 〕
Get Their Name
了解姓名
"By the way — I don't think we've met before. How should I address you?"
"对了，我们好像还没见过——请问怎么称呼您？"
Affirm
认可
"[Name] — great to meet you. It's clear you really love this neighbourhood."
"[姓名]，很高兴认识您。看得出来您真的很喜欢这里。"
▶ DISCOVERY
▶ 发现问题
"How long have you been living here?"
"您在这里住多久了？"
〔 Listen warmly, acknowledge before asking the next question 〕
〔 用心倾听，对他们说的话先给予回应，再问下一个问题 〕
▶ DISCOVERY
▶ 发现问题
"What made you choose this particular street?"
"当初是什么原因让您选择了这条街？"
Affirm
认可
"That makes a lot of sense — it really is a special street."
"这很有道理——这条街确实很特别。"
4
Plant the Seed (Future Move)
埋下种子（未来搬家）
Curiosity, not pressure
好奇，不要有压迫感
〔 Ask lightly — curiosity, not pressure. Skip gracefully if they're not receptive. 〕
〔 轻松地问——保持好奇，不要有压迫感。如果对方不感兴趣，优雅地跳过 〕
▶ SEED QUESTION
▶ 种子问题
"If you were ever to move again someday — is there somewhere you'd have in mind?"
"如果您将来某一天要再搬家——您心里有没有想去的地方？"
〔 Listen fully before following up 〕
〔 完整听完，再追问 〕
▶ FOLLOW UP
▶ 追问
"What draws you to that area?"
"是什么吸引您去那里？"
5
Value Exchange & Email Capture
价值交换 · 留下邮箱
Market update offer
市场报告邀请
The Offer
提出价值
"I send a monthly market update to a few families on this street — it covers what's sold nearby, price trends, and what's happening in the market. Most people find it really useful to track what their home is worth."
"我每个月会给这条街上的几户家庭发一份市场动态报告——包括附近的成交情况、价格走势和市场动向。很多邻居都觉得，了解自己房产的市场价值很有帮助。"
▶ EMAIL ASK
▶ 索取邮箱
"Would you like me to add you to the list? I can send it to your email."
"您希望我把您也加进来吗？我可以直接发到您的邮箱。"
〔 If yes — write it down on the spot, confirm spelling 〕
〔 如果同意——当场记下来，确认拼写 〕
6
Warm Close
友好收尾
~30 sec
Thank Them
致谢
"[Name], thank you so much for your time — this has been a real pleasure."
"[姓名]，非常感谢您抽出时间——跟您聊天真的很愉快。"
Keep Connection Open
保持联系
"I'll be in the neighbourhood regularly, so I'm sure we'll run into each other again. Please do keep me in mind if you hear anything."
"我会经常在附近走动，相信我们很快还会见面的。如果您听到什么消息，请一定想到我。"
Sign Off
道别
"Have a wonderful day!"
"祝您今天愉快！"
📋 Door Summary
📋 本户摘要